• One world, connecting smiles.
  • You can never have too many friends!
  • Celebrating Hello Kitty's 50th Anniversary!
  • One world, connecting smiles.
  • You can never have too many friends!
  • Celebrating Hello Kitty's 50th Anniversary!

Latest news

Celebrating 50 Years of Hello Kitty...

Sanrio is launching an epic celebration for the upcoming 50th anniversary of the iconic Hello ...

38th Annual Sanrio Character Rankin...

We are thrilled to announce that we’re holding the 38th annual Sanrio Character Ranking, a ...

Hello Kitty: Super Style debuts on ...

This month, the world is getting a little cuter and kinder with the arrival of ...

Gudetama: An Eggcellent Adventure!

Sanrio is pleased to announce that, together with Netflix, has decided to produce a live-action ...

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