news / July 11, 2015

On July 11, 2015, during the National Day dedicated to Japan, Expo 2015 was the scene of a colourful and joyous parade. read more

news / June 21, 2015

Sanrio presented "Hello Kitty X Oxfam" inside the GAP store in Milan city center where Hello Kitty herself participated in the workshop dedicated to young pastry chefs from six years and up, with the theme "White Choco Pistachio Cookies," with smiles, photos, and sneaking in what she loves most: cookies .. read more

news / Jul 6, 2015

2015 marks Hello Kitty’s year of kindness in the UK and France... read more

news / May 4, 2015

Hello Kitty joined the tea ritual, as the Official Ambassador of the pavilion for Expo 2015 and testimonial of the Japanese Culture, alongside Japan’s Minister of Agriculture Yoshimasa Hayashi and Chief Expo Commissioner Bruno Pasquino… read more


On May 24th Hello Kitty attended the AC Milan vs FC Turin match at San Siro arena to celebrate the "day of respect". 3.500 children of the AC Milan Foundation Onlus took part to this special event wearing an exclusive t-shirt. read more

Sanrio is happy to celebrate in 2015 the 40th anniversary of two of the most famous properties of their family: My Melody and Little Twin Stars. Stay tuned…


Selfies with Hello Kitty at the Katy Perry’s Prismatic World tour in Europe posted on #hellokittyfanzone Instagram and Facebook accounts read more


Is this the strangest soccer story ever? The idea behind this partnership lies in combining a female soul to a top level male sport. A terrific partnership between A.C. Milan and Sanrio… read more